Eric Greenberg is founder, chairman, and CEO of Beautifull Inc. (www.beautifull.com), a revolutionary new food company providing tasty, healthful, and convenient prepared food that is fresh, natural, and whole. The company currently sells its prepared fresh food in a "fresh foodspace" concept that enables customers to eat in, take out, stock up, or have meals delivered to the home or office. Beautifull has headquarters in South San Francisco and two fresh foodspace locations in San Francisco.
Eric is also an active philanthropist. He is a trustee of the Shoah Foundation and received the organization's 2001 Ambassador to Humanity Award. He endowed the Human Genetics Laboratory at the Mission Bay Campus of the University of California at San Francisco, where the lab was named in his honor. In addition, he endowed genetic research treatments at Columbia/Cornell Medical School for breast cancer and pediatric cardiology. He was named by Worth magazine as one of the "Ten Most Generous Americans Under 45."
A serial entrepreneur, Eric has founded and established several businesses throughout his career, including Acumen Sciences, a life-sciences company that produced the Acumen Journal of Life Sciences; Scient, a consulting firm focused on e-business; and Viant, an Internet systems integrator. He is also the recipient of the Einstein Technology Innovation Award from the Jerusalem Fund. In addition, he established wind farms in partnership with Native American Tribes in the Great Plains to generate green economy income for those in need and provide renewable energy to the surrounding area.
Eric is also the author of Generation We: How Millennial Youth Are Taking Over America and Changing Our World Forever (www.gen-we.com), a critically acclaimed and award-winning book (recipient of the 2009 Montaigne Medal - www.HofferAward.com) describing the political and social shift that is being driven by 95 million young people now coming of age. He received a Bachelor of Business Administration in Finance from the University of Texas at Austin.