With a gifted insight into the technology industry and its primary influencers, Michelle Craig has advised companies of all sizes, from startups to established brands, including successful consumer, enterprise software, Web 2.0, and niche wireless campaigns. With more than 10 years of experience, Michelle is respected for her strategy and media relations skills, securing prominent coverage in top-tier business, broadcast, and technology outlets and blogs, including CNET, Entrepreneur, eWeek, the Financial Times, Fox News, GigaOm Inc., InfoWorld, MSNBC, Network World, Newsweek, the New York Times, Reuters, TechCrunch, the Wall Street Journal, and the Washington Post.
Before Nyhus, Michelle was managing director and partner of LEWIS PR's Seattle office, overseeing account servicing and personnel. She also worked for nearly four years at Text 100, a global technology public relations agency, providing counsel to senior-level executives at companies such as Ask.com, SumTotal (formerly Click2Learn), and the Xerox Channels and Xerox Global Services Groups.
Michelle is a graduate of the University of Washington and currently serves on the board of the Starlight Children's Foundation, an organization dedicated to improving the lives of seriously ill kids and their families.