A mobile and consumer marketing veteran with more than 20 years' operating experience, Bob Borchers comes to Opus Capital from Apple Inc., where he served as senior director of Worldwide Product Marketing for the iPhone.
At Opus, Bob is focused on investments in mobile software and services platforms, as well as consumer-oriented mHealth.
As part of the original iPhone team, Bob was instrumental in the development, launch, and global expansion of the revolutionary iPhone, iPhone OS, and App Store. While at Apple he also led the Nike+iPod partnership, expanded the iPod accessory ecosystem, and forged relationships with every major auto company to provide iPod integration.
Prior to Apple, Bob was vice president of Marketing at FusionOne, a pioneer in creating and marketing mobility solutions. Bob also spent six years at Nokia, where he co-founded and served as vice president of Sales and Marketing for the Vertu business unit. Before his career in the mobile industry, Bob worked for Nike Inc. in Beaverton, Oregon, where he led efforts in product and service personalization. He began his career doing research and development in prosthetics.
Bob holds a bachelor's degree in Mechanical Engineering from Stanford University and a master's degree from a joint Health Sciences and Technology program between the Massachusetts Institute of Technology and the Harvard Medical School. He has more than 30 patents granted or pending.