Beth Beld is an executive distinguished with over 20 years' experience leading enterprise global marketing and product management organizations. Beth is recognized as a thought leader in the enterprise software space with specific expertise in creating and defining new enterprise business whitespace opportunities that lead to new market category definition and explosive growth opportunities in existing category definitions.
Beth has spent 20 years working with related customers, industry analysts, social media, press, and academic influencers to drive marketing strategy and new category creation. In addition, she has spent several years leading marketing, portfolio strategy, and solution management in all aspects of enterprise business software, business intelligence, enterprise performance management, and enterprise financial software areas, as well as high-performance workplace solutions. Recently, Beth spent six years at SAP responsible for the market creation of SAP StreamWork, a social-business solution focused on collaborative decision-making in the enterprise.
Beth holds a patent from SAP on systems and methods for accessing software via user intent modeling. This patent was developed around the concepts of the future of work in the enterprise that combines enterprise content and corporate intelligence with everyday user intent language - as coined in the term "Language of Business." Beth most recently was responsible for Customer Innovation Marketing at SAP, marketing portfolio strategy and new market category creation.
Prior to SAP, Beth held senior marketing and product management positions at Business Objects, Cognos, Hyperion, and PeopleSoft. Beth holds a degree in International Finance from Purdue University and the London School of Economics and a master's degree in Accounting from Indiana University. She is a Certified Public Accountant and has been invited to participate and speak at several marketing strategy courses at both Harvard and Wharton.