The most accurate predictive letter in computing and telecommunications,
read by industry leaders worldwide.


SNS Subscriber Edition Volume 14, Issue 14 Week of April 4, 2011



The Next Space




In This Issue




The Next Space


Convergent Evolution

Changing Systems


Quotes of the Week




Spherical Memory©, Next Phase

A New Force?




Takeout Window


SpaceX: Falcon Heavy

SNS Opportunities and Licenses


Upcoming SNS Events & Media Links


In Other House News


New Members' Welcome

SNS Positions Open

How to Subscribe

May I Share This Newsletter?

About SNS

About the Publisher

Where's Mark?



"I always read your essays and follow your events vicariously and find them very stimulating. Today's essay on China ["SNS: Economic Cyberwar: The New Security Mandate"] really nailed it. I'm fascinated by your interests, opinions, and writings. I'll always follow what you're up to." Brent Schlender, writer and former Fortune editor-at-large.





This year's theme for the Future in Review (FiRe) Conference ( is "Technology Driving Global Economics."


It's going to be another amazing event, at another fantastic location the Montage Laguna Beach:


Here is the current agenda (subject to change):


Opening evening will feature a conversation between myself and Richard Marshall, Director of Global Cyber Security Management, Department of Homeland Security, on the subject of "Economic Cyberwar."


New FiRe speakers include past Chair of the Joint Chiefs of Staff Richard Myers, Ira Kalish and John Hagel of Deloitte, and Greg McRae of Morgan Stanley. We are in the process of adding several new panels, and you can expect to see another dozen or more new speakers over the next week or two.


Ford CTO Paul Mascarenas will be with us to talk about the Ford Co.'s leadership drive in telematics, in-dash content and communications, SYNC and its related technologies, and what we are calling the Revolution in Car Computing.


Of course, our Global Energy Partner Tesla Motors and its team will be there as well, with the new all-electric sedan (haven't seen that one yet, eh?); fast, silent cars to drive; and a new 17-inch hi-res dash screen that you'll drool over.


Both our headcount and our sponsorships are ahead of last year, and, one should add, Yes, we're having fun. Seats are again limited, so sign up soon:



Here are more of the speakers and subjects scheduled to date, with many more coming up in the next few weeks:


Rolfe Winkler

Writer, "Heard on the Street,"

Wall Street Journal


Tim Disney

Co-Founder and Executive Producer,
Uncommon Productions


John Hagel III

Author; and Co-Chairman,

Deloitte LLP Center for the Edge


Gen. Richard Myers

Past Chair, Joint Chiefs of Staff,

U.S. Department of Defense


Jeffrey Carr

Founder and CEO, Taia Global;

and Author, Inside Cyberwar


John Delaney

Professor of Oceanography and Jerome M. Paros

Endowed Chair in Sensor Networks, University of Washington;

and Director, Regional Scale Nodes Program,

National Science Foundation


David Willis

Senior West Coast Correspondent,



Marcel Vinay




Glen Dong




Paul Ricci

Chairman and CEO,

Nuance Communications Inc.


Justin Rattner

Intel CTO and Senior Fellow; and VP and Director, Intel Labs;

Intel Corp.


Richard H.L. Marshall

Director, Global Cyber Security Management,
Department of Homeland Security


Leroy Hood

Co-founder and President,
Institute for Systems Biology


Paul Mascarenas

CTO and VP, Research & Advanced Engineering,
Ford Motor Co.


Bill Phelps

Executive Director,



William Janeway

Senior Advisor,
Warburg Pincus (Cambridge, U.K., and New York)


Mark Zeinstra

Director Infotainment & Connectivity,

Johnson Controls Inc.


Darin Stahl

Lead Analyst,

Info-Tech Research Group


James Louderback



Sloan Gibson

President and CEO,

United Services Organization (USO)


Ira Kalish




Robert Anderson

Director Technology Transfer,
Illinois Institute of Technology


Joe Burton

Chief Technology and Strategy Officer,
Polycom Inc.


Jakob Carnemark

Senior VP, Mission Critical

Skanska USA Building Inc.


Jaidev Shergill

Founder and CEO,


Donald Budinger

Chairman and Founder,
The Rodel Foundations


Swain Porter


Catalytic Software Inc.


The Hon. Richard Guy

Chief Justice (ret.), Supreme Court,
State of Washington; and Full-Time ADR Neutral


Christopher Albrecht




Bruce Kleinman

Corporate VP, Platform Marketing,



Ricardo Salinas

Chairman of the Board,
Grupo Salinas


David Rosenfeld

Director of Research,

Williams Jones

Geralyn Dreyfous

Board Chair, SLC Film Center and Utah Coalition for Film and Media;

and Co-Founder, Impact Partners Film Fund


Gregory McRae

CTO and VP, Research & Advanced Engineering,
Morgan Stanley


Per-Kristian Halvorsen

Chief Innovation Officer and SVP,


Norman Winarsky

Vice President,
SRI Ventures


Jonathan Ewert



Philip Nelson

SVP, Strategic Development,



David Garrison




Doug Stanley

CEO and Co-Founder,
Ridgeline Entertainment


Michael Hochberg

Institute for Photonic Integration, University of Washington


-- and many more.


Join us May 24th-27th, at the beautiful Montage Laguna Beach Hotel, and see why FiRe remains "the best technology conference in the world." (The Economist)


Register today at




New Program: "Rising Stars" at FiRe 2011

Bring Your Young Company Stars with You to FiRe


SNS MEMBERS: In last year's post-conference survey, many of you indicated a desire to see younger talent joining us. Today, in a brand-new FiRe 2011 *Rising Stars* program, we are inviting senior company members who are paid attendees for FiRe 2011 to register, as their guests, up to 2 young stars from their company, at a strong discount. Your Rising Star guests will have the unique opportunity to experience the power of FiRe, along with up to 200 C-level executives in world technology, finance, telecommunications, government, and more, covered by the highest level of domestic and global press.


Space is limited for this new program, so registrations will be accepted on a first-come, first-serve basis. Qualifying Rising Stars employees of your company who are age 35 or under and are not yet registered for the FiRe conference will receive a discounted registration fee of $2,900. (That's $2,000 below the normal rate.) Please register your Rising Stars by contacting Lauren at or 617-733-5686.


We look forward to seeing you and your Rising Stars in May.





Thank you to our FiRe 2011 partners, sponsors, and supporters:



Global Silver Partners of SNS Events:






Thunderbird SNS Internship Sponsor:




Tesla Motors, SNS' Global Clean Energy Partner:



and SNS Communications Partner Nyhus Communications:






» The Next Space


The most shocking technical failure in United States economic history came directly from its greatest achievement: successfully landing a manned rocket on the moon. No one alive in 1969 would have believed that we would, after a few more visits, not go back again.


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