19 Years Providing Weekly Foresight
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" --- [Y]our piece about Australia and its relationship with China was outstanding. Congratulations."
Sir Richard Dearlove KCMG OBE
Pembroke College, Cambridge
Past Chief, SIS (Secret Intelligence Service / MI6)]
It's hard to believe it's that time again, as we enter the most important quarter in finance and sales for the world's technology companies. One obvious lesson that comes out of the coming quarter is this: as the world changes, so does this quarter change. In a real sense, Q4 is an acutely sensitive lens on technology sales trends worldwide over the past year.
In addition to documenting this new level of change, I thought I would take a slightly different approach to this year's Q4 outlook. Rather than just make predictions, it struck me that it might be more helpful to SNS members to have a view into the process regarding how I come to these conclusions.
While pattern recognition is always at the beginning of this work, various types of questions involve different parameters and approaches - so the description in this week's issue is not intended to fit every other type of prediction set. On the other hand, it is intended to serve all of you in making Q4 predictions, from now on.