Gary Roshak

Vice President, Mobile Advertisers and Publishers, Yahoo! Inc.

Gary Roshak is a wireless industry pioneer and global executive with more than 25 years of experience in mobile, digital media, and interactive marketing. He is an independent director of the board of Mojio; a founder and partner at Synthesis Works, a wireless innovation incubator; and managing director with Results Forge, where he provides strategic consulting and interim management support to entrepreneurial ventures.

Most recently at Kymeta, Gary served as head of marketing, products, and user experience for a disruptive breakthrough in satellite communications technology. Previously, Gary was vice president, Mobile Advertisers and Publishers, for Yahoo! Inc., where he had global responsibility for the company's mobile advertising and publishing strategy, products, and business.

Prior to Yahoo!, Gary was vice president and general manager at Marchex, where he was responsible for the company's local advertising business, connecting tens of thousands of local advertisers to consumers as a leading search- and call-based marketing platform provider for large local advertiser aggregators.

Gary was also a founding member of the executive team that built MFORMA, a leading provider of wireless entertainment content and services to mobile operators worldwide. His career highlights include senior executive positions with Unity Wireless, Wildfire Communications, and REALOGIC, as well as leading global project teams for AirTouch, where he secured international cellular and paging licenses and launched the resulting wireless operators. Earlier in his career, Gary held management roles in several leading consulting organizations, including Arthur Young & Co. and PRTM. Gary is a Phi Kappa Phi graduate of the Rochester Institute of Technology.

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FiRe 2008 Media

The Future of Wireless: From Mobile Ads to Mobile Purchases

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