The most accurate predictive letter in computing and telecommunications,
read by industry leaders worldwide.


SNS Subscriber Edition Volume 14, Issue 16 Week of April 18, 2011



Special Letter:

Federal Angels:
Incubating Energy Transformation




In This Issue




Special Letter

Federal Angels:

Incubating Energy



Introducing ARPA-E:

Not Government As We
Have Known It

The Formation of

a New Paradigm

The Nature of the Beast

ARPA-E R&D Topics and

Their Performance Targets

Contrasts and Criticisms

A View from the Inside



About the Author


Upcoming SNS Events & Media Links

In Other House News…


SNS Positions Open

How to Subscribe

May I Share This Newsletter?

About SNS

About the Publisher

Where’s Mark?



By John Breshears


Join us May 24th-27th, at the beautiful Montage Laguna Beach Hotel, to see for yourself why The Economist calls FiRe “the best technology conference in the world.”


Today’s issue is being published to you during our final pre-FiRe site visit to the magnificent Montage Laguna Beach Hotel. With every room offering an ocean view, and three swimming beaches out front, this is easily the most beautiful hotel FiRe has had the pleasure to take over.



If you haven’t done so yet, check the agenda online, and then register for the week that will recharge all of your moving parts for the coming year:


We are near our capacity, so register today:






New Program: “Rising Stars” at FiRe 2011

– Bring Your Young Company Stars

with You to FiRe


SNS MEMBERS: In last year’s post-conference survey, many of you indicated a desire to see younger talent joining us. Today, in a brand-new FiRe 2011 *Rising Stars* program, we are inviting senior company members who are paid attendees for FiRe 2011 to register, as their guests, up to 2 young stars from their company, at a strong discount. Your Rising Star guests will have the unique opportunity to experience the power of FiRe, along with up to 200 C-level executives in world technology, finance, telecommunications, government, and more, covered by the highest level of domestic and global press.


Space is limited for this new program, so registrations will be accepted on a first-come, first-serve basis. Qualifying Rising Stars – employees of your company who are age 35 or under and are not yet registered for the FiRe conference – will receive a discounted registration fee of $2,900. (That’s $2,000 below the normal rate.) Please register your Rising Stars by contacting Lauren at or 617-733-5686.


We look forward to seeing you and your Rising Stars in May.




Thank you to our FiRe 2011 partners, sponsors, and supporters:



Tesla Motors, SNS’ Global Clean Energy Partner:



Global Silver Partners of SNS Events:







FiRe/Thunderbird School of Global Management

Internship Sponsor:





FiRe Bronze Partner:



FiRe Alliance Partner:




– and SNS Communications Partner

Nyhus Communications:









Publisher’s Note: Having taken an annual surplus, in the midst of this country’s greatest economic expansion, and spent it into a mountain of unnecessary war and economic destruction, the Republican Party has reversed course 180 degrees in just two years, and found a new voice seeking thrift. That’s good.


Meanwhile, “back at the ranch,” a lot of serious problems have been cropping up. After fighting off what was potentially the largest economic debacle in global history, the current administration faces many new challenges, even while continuing to put out old fires. Among these are the shatteringly obvious need for a national energy policy that will both free us from the tyranny of Middle East governments that don’t always like us and free the planet from consuming energy types now shown to damage it (or at least, our chances to prosper on it).


The description in this week’s issue of the new ARPA-E program will likely both surprise and encourage those of us with Silicon Valley roots, given its similarity to DARPA, the source of many modern technologies and of happy investments.



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