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SNS Subscriber Edition Volume 15, Issue 36 Week of September 10, 2012



Production vs. Consumption:

Computer Sales Explode!




In This Issue




Production vs. Consumption: Computer Sales Explode!


Production vs. Consumption

They Are All Computers

Technical Issues: Windows 8


Quotes of the Week




China/Huawei Carnage Continues

The Internet Assistant Takes Off

Bernanke vs. the Fireman

The New FiRe Website


Takeout Window


Search Engine Rankings

IQ Test, or Tempting Darwin?

The Apple iPhone 5




In Case You Missed It...

Members Making News


Upcoming SNS Events

& Media Links


In Other House News...


New Members' Welcome

How to Subscribe

May I Share This Newsletter?

About SNS

} About the Publisher

Where's Mark?


 [Please open the .pdf attachment for best viewing.]




"Mark is the smartest guy in the room." Ann Baker, Founder, Blue Creek Marketing, at the Mobile Future Forward Conference this week.



SNS Book Selection:BRAIN GAIN: Technology and the Quest for Digital Wisdom, by Marc Prensky.










See "Upcoming SNS Events" below for details on all SNS programs and registrations.



If you'd like to be more involved in SNS events as one of our select partners or sponsors, please contact Sharon at: or 435-649-3645.




Production vs. Consumption:

Computer Sales Explode!


Wherever one turns these days, from Steve Jobs' quotes and Apple releases to Intel's earnings projections, the same headlines leap out: "PC Sales Decline," "Computer Sales Falling," "PC Chip Sales in Tailspin," and so on. If you weren't paying attention, you might think the computer industry had hit a headwind.


The "pundits" have been busy explaining all of this, with guesses ranging from EU problems to Chinese tactics to Asian slowdowns to the so-called "post-PC era." Yes, each of these elephant legs is attached to something, but what about the elephant?


Thanks to a mistake made early on by the Rear View Mirror kids (market research firms good at describing the past: Gartner in particular, followed by Forrester, etc.), the computer industry would appear to be in serious trouble, for any one of the above reasons.


There is only one problem: it isn't so.


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