18 Years Providing Weekly Foresight
The most accurate predictive letter in computing and telecommunications,
Book Selection: China in Ten Words, by Yu Hua (Pantheon, 2011).
Although it isn't only about money, it really is all about the money. So let's start with the big number: last year, in the US alone, vendors spent $74B on television advertising.
OK, we got that out of the way.