Don Norman

Professor and Director, Design Lab, Qualcomm Institute, University of California - San Diego

Don Norman is the champion of human-centered design. "The well-rounded product," says Norman, "will enhance the heart as well as the mind, being a joy to behold as well as to use."

Don Norman is Director of The Design Lab at the University of California, San Diego. He is co-founder of the Nielsen Norman Group, a member of the National Academy of Engineering, IDEO fellow, and former Vice President of Apple. He serves on numerous boards, helping companies make products enjoyable, understandable, and profitable.

Don is well-known for his books The Design of Everyday Things, Emotional Design, Living with Complexity and The Design of Future Things.
More at www.jnd.org.


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Speaker at FiRe 2019 and

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