Don Norman

Professor and Director, Design Lab, Qualcomm Institute, University of California - San Diego

Don Norman is the champion of human-centered design. "The well-rounded product," says Norman, "will enhance the heart as well as the mind, being a joy to behold as well as to use."

Don Norman is Director of The Design Lab at the University of California, San Diego. He is co-founder of the Nielsen Norman Group, a member of the National Academy of Engineering, IDEO fellow, and former Vice President of Apple. He serves on numerous boards, helping companies make products enjoyable, understandable, and profitable.

Don is well-known for his books The Design of Everyday Things, Emotional Design, Living with Complexity and The Design of Future Things.
More at www.jnd.org.


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News for: Don Norman

Speaker at FiRe 2019 and

News Headlines  (10 of 12)
This is the one skill designers need to develop most in 2020
Posted on 9 Jan 2020 at 4:00am

Designers and statisticians disagree on what makes a good information graphic
Posted on 12 Jan 2020 at 3:11am

Destination: UC San Diego
Posted on 30 Oct 2019 at 5:28pm

Former Apple VP: I wrote the book on user-friendly design and what I see toda...
Posted on 9 May 2019 at 1:31pm

‘Ahmedabad Declaration can show way for sustainable design’
Posted on 15 Feb 2019 at 9:55pm

Waiting game: An extended look at how we queue
Posted on 15 Feb 2019 at 3:28am

21st Century Design: The Craft You Can't See
Posted on 27 Jun 2019 at 8:47am

Famed Apple designer says the iPhone UI is a design fail – here’s why he’s wrong
Posted on 10 May 2019 at 2:14pm

NID marks 40 years of ‘Ahmedabad Declaration’
Posted on 12 Feb 2019 at 10:01pm

Governments must redesign services, happier citizens are more efficient: WGS ...
Posted on 12 Feb 2019 at 1:58am



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