Don Norman

Prof. and Director, Design Lab, UC San Diego

Don Norman is the champion of human-centered design. "The well-rounded product," says Norman, "will enhance the heart as well as the mind, being a joy to behold as well as to use."

Don Norman is Director of The Design Lab at the University of California, San Diego. He is co-founder of the Nielsen Norman Group, a member of the National Academy of Engineering, IDEO fellow, and former Vice President of Apple. He serves on numerous boards, helping companies make products enjoyable, understandable, and profitable.

Don is well-known for his books The Design of Everyday Things, Emotional Design, Living with Complexity and The Design of Future Things.
More at www.jnd.org.


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News for: Don Norman

Speaker at FiRe 2019 and

News Headlines  (10 of 11)
I wrote the book on user-friendly design. What I see today horrifies me
Posted on 8 May 2019 at 4:23am

Don Norman Decries Design That’s Hostile to Older Users
Posted on 13 May 2019 at 11:56am

4 UX design classes in Chicago teaching the user is king
Posted on 21 May 2019 at 5:00pm

Famed Apple designer says the iPhone UI is a design fail – here’s why he’s wrong
Posted on 10 May 2019 at 2:14pm

‘Ahmedabad Declaration can show way for sustainable design’
Posted on 15 Feb 2019 at 9:55pm

Waiting game: An extended look at how we queue
Posted on 15 Feb 2019 at 3:27am

Disenfranchised by Bad Design
Posted on 9 Nov 2018 at 1:36pm

Video: How to design games with user experience in mind
Posted on 16 Aug 2018 at 3:53pm

United States : Viasat Invests in UC San Diegos Design Lab
Posted on 6 Nov 2018 at 7:08am

Former Apple VP: I wrote the book on user-friendly design and what I see toda...
Posted on 9 May 2019 at 1:31pm



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