Don Norman

Professor and Director, Design Lab, Qualcomm Institute, University of California - San Diego

Don Norman is the champion of human-centered design. "The well-rounded product," says Norman, "will enhance the heart as well as the mind, being a joy to behold as well as to use."

Don Norman is Director of The Design Lab at the University of California, San Diego. He is co-founder of the Nielsen Norman Group, a member of the National Academy of Engineering, IDEO fellow, and former Vice President of Apple. He serves on numerous boards, helping companies make products enjoyable, understandable, and profitable.

Don is well-known for his books The Design of Everyday Things, Emotional Design, Living with Complexity and The Design of Future Things.
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News for: Don Norman

Speaker at FiRe 2019 and

News Headlines  (10 of 12)
What is User Experience (UX) Design? Learn Quick & Easily
Posted on 9 Dec 2019 at 10:28am

Destination: UC San Diego
Posted on 30 Oct 2019 at 5:28pm

I wrote the book on user-friendly design. What I see today horrifies me
Posted on 8 May 2019 at 4:23am

Don Norman Decries Design That’s Hostile to Older Users
Posted on 13 May 2019 at 11:56am

‘Ahmedabad Declaration can show way for sustainable design’
Posted on 15 Feb 2019 at 9:55pm

Waiting game: An extended look at how we queue
Posted on 15 Feb 2019 at 3:28am

4 UX design classes in Chicago teaching the user is king
Posted on 21 May 2019 at 5:00pm

Famed Apple designer says the iPhone UI is a design fail – here’s why he’s wrong
Posted on 10 May 2019 at 2:14pm

NID marks 40 years of ‘Ahmedabad Declaration’
Posted on 12 Feb 2019 at 10:01pm

The 2019 World’s 10 Best Intranets Demonstrate That the Intranet Has Firmly A...
Posted on 7 Jan 2019 at 7:14am

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