Don NormanProf. and Director, Design Lab, UC San Diego
Don Norman is the champion of human-centered design. "The well-rounded product," says Norman, "will enhance the heart as well as the mind, being a joy to behold as well as to use."
Don Norman is Director of The Design Lab at the University of California, San Diego. He is co-founder of the Nielsen Norman Group, a member of the National Academy of Engineering, IDEO fellow, and former Vice President of Apple. He serves on numerous boards, helping companies make products enjoyable, understandable, and profitable.