What Is SNS?

The Strategic News Service™ is the world’s most reliable source of advanced information at the intersection of technology and economics. Its publicly graded prediction rate in these areas is unmatched, and its success in pointing out critically important new strategic issues to global thought leaders – often in their own areas of expertise – is well-established. This is why Bill Gates, Paul Jacobs, Justin Rattner, Michael Dell, Elon Musk, Paul Ricci, Bill Janeway, and many other global intellectual, policy, and business leaders have become SNS members.

Since its 1995 inception, SNS has evolved into a global force, expressed partly through a remarkable membership, which works in three modes: to research and describe missing strategic insights into what is happening now, to accurately predict what is to be expected in the next 3-5 years, and to rally interest in accelerating the benign trends that matter most. In this way, together we have led a movement beginning with unbiased research in computing and communications, into global integration of markets and trends, and culminating in appropriate actions.

We believe that technology drives the global economy. For that reason, SNS finds its work now at the center of leverage for global leaders in every economic and policy segment. Active areas of discussion include: Computing, Communications, Cleantech, Security and Economic Cyberwar, Climate Change, Education, Finance, Fixing Healthcare, Ocean Health, Energy, Cloud Infrastructure, and more.

Related organs and activities:

SNS Interactive News™ (iNews): A patent-pending community-driven news source, offering the public daily updates about global business and technology leaders and their achievements, and offering Premium SNS members the opportunity to interact directly with these newsleaders while the news is fresh.

The SNS Weekly Report on Technology and the Economy: Called “the best technology letter” by Fortune magazine, this was the first subscription newsletter on the Internet. SNS members consistently indicate two primary benefits: receiving new strategic insights into current global trends and accurate prediction of outcomes in the 3-5 year timeframe, in technology and economics worldwide.

SNS Future in Review (FiRe) Conference: First held in 2003, and soon named “the best technology conference in the world” by the Economist, the annual Future in Review™ Conference is exceptional in its breadth and depth. International speakers and participants often share roles, with a bias favoring action. FiRe is covered by media alliance partner BBC World News, with its 150MM audience, and is streamed live to global mirror sites including London, Shanghai, Berlin, Rio de Janeiro, and Tokyo.

“FiRe CTO Design Challenge”: As part of the annual SNS FiRe Conference, this multi-day design effort by selected CTOs is geared toward solving large-scale real-world problems. Results of these efforts are now being applied in fighting urban wildfires in San Diego County, Austin, and Australia. Measurable, scalable results have also included “Water Beyond Tomorrow,” Scaling Alternative Energy, Capturing Carbon, and Nutritional Microanalysis, to name a few.

SNS FiReGlobal Conferences: With the tagline “Local problems with global solutions,” these events offer regional attendees a focus on their own problem sets, addressed by global thought leaders.

SNS Dinners: These conversational dinners mix business leaders and policymakers in carefully chosen settings. Examples are the SNS West Coast Dinner, held in San Francisco; and the semi-annula SNS London Dinner.

SNS Annual Predictions Dinner in New York: Held at the Waldorf Astoria each December since 2005, this event includes a cocktail reception and full dinner, an interview with a global leader on a topic of current SNS interest, and the release of SNS CEO Mark Anderson’s predictions about the year to come. These are then distributed by global news organizations, including the BBC World News, the Wall Street Journal, the New York Times, Forbes, NPR, and others. Publicly graded predictions accuracy rate since 1995: 94%.

SNS Project Inkwell™: The first global vendor consortium to research and design the use of appropriate technology in K12 classrooms; convened by SNS in 2003. Input sources included students, teachers, administrators, governors, nonprofit leaders, and Cabinet-level officials from Britain, Europe, the U.S., and Australia. Inkwell’s “Spark” design for a K12 computing device, developed by consortium member IDEO, has won design awards in the U.S. and Europe. Today, Inkwell has become a catalyst for ensuring implementation of these transformations.

SNS INVNT/IP Global Consortium: The Inventing Nations vs. Nation-sponsored Theft of IP global consortium was initiated by SNS in 2011 after SNS research led to the discovery, and publicizing, of the China national business model, including its core requirements for stolen or extorted IP from other nations. It is the goal of the INVNT/IP to reduce these practices, in order to protect the ROI of inventing companies and countries, as well as that of the global economy.

SNS Conference Calls: “Big Problems, Big Solutions:: Held quarterly, and discounted for SNS members, these calls with Mark Anderson allow participants to bring their own corporate questions to major subjects of concern in technology and economics.

Member Company Reviews: Provided by Mark Anderson, available to SNS members. Past review and consult subjects include Dell, Hewlett-Packard, Microsoft, Adobe, and others.

Speeches: SNS members receive early notification, priority registration, and frequent opportunities for discounted seats, for all SNS speeches and events. Members may also engage Mark Anderson for speeches at company events.

Major Global Corporate Events: SNS partners with global member organizations to produce top-level private events on critical subjects for the partner firm and its clients. The Accenture/SNS meeting on Economic Cyberwar, held in London for Accenture’s global CIO and COO groups, is a recent example.

New Science and Technology: In addition to discovering strategic trends and making predictions, SNS is a source of ideas for patentable inventions, descriptions of untapped future markets and products in technology, and new theories in pure science. (See “SNS Science and Technology Contributions List.”)

SNS is a revolutionary step beyond today’s news, providing Advanced Information to its members. Virtually all major international news services subscribe to SNS, and repurpose stories that we originate, including Reuters, the Financial Times, the Economist, the New York Times, Forbes, Fortune, the Wall Street Journal, Bloomberg TV, Bloomberg Businessweek, and NPR. (At their Brainstorm Conference, Fortune editors once identified SNS as its prime story source in technology.)

By describing landscapes of opportunities at the intersection of technology and economics, and then assisting in translating these into partnerships and action, SNS is redefining the value, delivery, and benefits of processed news.

Our goal is to produce dynamically useful, focused information not available anywhere else. We are proud that Accenture, Nuance, Symantec, Intel, Adobe, Deutsche Telekom, and other great companies have chosen to provide the SNS Weekly Report to their entire teams, in recognition of its standing as a powerful competitive weapon.

Members

Some of the people who read (and write to) the Strategic News Service Weekly Report:

Bill Gates, Chair and Chief Software Architect, Microsoft

Michael Dell, Chair and CEO, Dell Inc.

Mark Hurd, President, Oracle

Sir Richard Dearlove, Master, Pembroke College of the University of Cambridge; past Chief, UK’s Secret Intelligence Service (M16)

Paul Jacobs, CEO, QUALCOMM

Elon Musk, CEO and Chief Designer, SpaceX; CEO and Product Architect, Tesla Motors

Jen-Hsun Huang, Co-Founder, President, and CEO, NVIDIA

Craig Venter, Co-Founder, Chair, CEO, and Co-Chief Scientific Officer, Synthetic Genomics

Leif Pagrotsky, Minister for Education and Culture, and past Minister for Industry and Trade, Sweden

Larry Smarr, Director, Calit2, UCSD/Irvine

Sidney Rittenberg, China Expert and Founder, Rittenberg Associates

Steve Ballmer, CEO, Microsoft

Colin Angle, CEO, iRobot

Justin Rattner, VP and CTO, Intel; and Director, Intel Labs

Eric Openshaw, Vice Chair and US Technology Leader, Deloitte LLP; and Global Technology Sector Leader, Deloitte

Amory Lovins, Co-Founder, Chair, and Chief Scientist, Rocky Mountain Institute

Louie Psihoyos, Emmy-award-winning Director, The Cove; and Executive Director, Oceanic Preservation Society

John W. Thompson, CEO, Symantec

Marc Andreessen, Chair, Loudcloud; and CTO (ret.), AOL and Netscape

John Seely Brown, Independent Co-Chair, Deloitte Center for the Edge; and Past Director, Xerox PARC

James Barrese, CTO, PayPal

Don Norman, Co-founder, Nielsen Norman Group; former VP, Advanced Technology, Apple; and Professor, Computer Science and Psychology, Northwestern University

Henry Tirri, EVP and CTO, Nokia

Jerry Woodall, National Medal of Technology Laureate; Founder, Woodall Tech; and Distinguished Professor, ECE, UC Davis

Anthony Fadell, Senior VP, iPod Group, Apple

Captain Paul Watson, Founder, Sea Shepherd Conservation Society

Tom Standage, Business Editor, The Economist

Oliver Morton, Chief News and Features Editor, Nature

David Brin, Science-Fiction Author and Physicist

David Vladeck, Director, Bureau of Consumer Protection, Federal Trade Commission

John Markoff, Reporter, The New York Times

The firms of Mohr Davidow Ventures, Ignition Partners, Voyager Capital, Baker Capital, Olympic Venture Partners, Charles River Partners, Mayfield VP, Kleiner Perkins, Caufield and Byers, and many other venture firms

Bill Janeway, Senior Advisor, Warburg Pincus International

David Kirkpatrick, Senior Editor, Fortune Magazine

Steve Lohr, Technology Columnist, The New York Times

Ray Ozzie, Founder, Cocomo; former CTO and Chief Software Architect, Microsoft

Vinod Khosla, Founder, Khosla Ventures

Craig Mundie, Executive VP and CTO, Microsoft

Dan Lynch, founder, CyberCash and InterOp

Paul Ricci, Chair and CEO, Nuance Communications

Paul Mascarenas, CTO, Ford Motor Co.

Larry Brilliant, President, Skoll Global Threats Fund; and Senior Advisor to Jeff Skoll

Gavin Michael, CTIO, Accenture

Esther Dyson, Founder, EDventures

Geralyn White Dreyfous, Co-Founder/Director at Large, Impact Partners; and Founder/Board Chair, Utah Film Center

Hugh Bradlow, CTO, Telstra

Don Budinger, Chair and Founding Director, The Rodel Foundations

Jonathan Seybold, Founder, Seybold Publishing

James Balog, Photographer, Chasing Ice; and Founding Director, Extreme Ice Survey

and many more…

Mark Anderson – Biography

Mark Anderson

Mark Anderson is the publisher of the SNS Global Report (www.stratnews.com), read by Bill Gates, Paul Allen, Steve Ballmer, Vint Cerf, Michael Dell, Paul and Irwin Jacobs, Bill Janeway, and technology executives and investors worldwide. He is also the founder and chair of the Future in Review (“FiRe”) Conference (www.futureinreview.com), named “the best technology conference in the world” by the Economist.

Mark’s work includes the creation of: SNS Project Inkwell (www.projectinkwell.org), the first global consortium to bring vendors, educators, and students together to accelerate the deployment of appropriate technology into K-12 schools; SNS Interactive News (www.snsinews.com), using patented processes to bring daily interactive communications worldwide “About Leaders, For Leaders”; a new Global Rescue System (GRS) for victims of human trafficking, in concert with Julia Ormond’s ASSET program; INVNT/IP (Inventing Nations vs. Nation-sponsored Theft of IP, www.invntip.com), a global consortium of corporations and government agencies; Orca Relief Citizens’ Alliance (www.orcarelief.org), the sole nonprofit organization working to reduce killer whale mortality rates; and Nutritional Microanalysis, a new field of medical research and practice aimed at connecting biochemical descriptions of food with health.

Mark is credited with accelerating the deployment of 3G wireless in Iceland, helping design Sweden’s wireless auction process, assisting Eastern Germany’s technology programs, creating the first post-911 manual for the US government on the use of technology to combat terror, and being the first to fully document the central role of stolen intellectual property in China’s national business model. His successful predictions include: the Great Recession of late 2007 (made in March of that year, on CNBC Europe’s “PowerLunch”); the contemporary outbreak of “currency wars” and the first modern use of the term; the advent and success of the CarryAlong computer category as the fastest-growing and largest in the industry, now represented by pads and netbooks (in 1997); the advent of the Internet Assistant category, currently represented by Siri, Google Now, and Dragon Go! (in 1998); the global currency crisis of late 1997 (in April of that year); and the contents of over 900 issues of the SNS Global Report, the first subscription-based Internet publication.

Mark’s intellectual contributions include: Resonance Theory, the first physics Theory Of Everything based on the resonant properties of empty space; the AORTA (Always-On Real-Time Access) concept, subsequently taken as the name for Europe’s first broadband network; the AORTA Manifesto, a proven process for schools integrating technology, backed by NGOs and educators around the world; Equilibrium Genetics, a new theory of evolution and genetic variation; “Twinning,” a solution set to slow global warming, based on linking commercial graphene production to energy plant CO2 emissions; and “Flow Economics” and “Hyperstructural Economics,” two new pragmatic descriptions of the forces behind the post-Information Age economy.

Mark is a member of the Australia-America Leadership Dialogue and is an advisory board member of the Calit2 and Qualcomm Institutes, the Graphene Industry Stakeholders Association, the education firm Future•cation, and a number of technology firms. He provides technology trends advice to a select group of venture firms, startups, and government agencies in Australia, the US, and the UK.

Mark is a frequent guest on National Public Radio’s “All Things Considered,” as well as the BBC World News and Bloomberg TV; and he regularly appears in the Economist, the Financial Times, the New York Times, the Wall Street Journal, and other media.

The Practice

Technology Alliance Partners (TAP) provides assistance to software, telecom and related technology companies in developing technology-informed business strategies, and in implementing these strategies. This often includes assistance in: developing new company strategy; software-specific management advice; product and technology evaluation; competitive review; and the achievement of company strategic and fundraising goals, leveraged through alliance formation.

Clients include some of the largest software and telecommunications companies in the world; TAP also works with small but promising companies.

Selected Assignments in Technology Trends, Finance and Strategic Alliances

Retained by Prince/Johnson Controls (world’s largest independent designer and maker of car interiors) to advise on the future of car computing.

Hired by the government of Saxony, Germany, to assist in the formation of a new software industry.

Consultant to Softbank/Seybold on new directions for this leading computer trade show vendor.

Retained by McCaw Cellular Communications, Inc.(AT&T Wireless Division) in 1992 to assist in data broadcast business unit strategy and alliance formation; created two spinouts.

Retained by Aldus Corporation to work with Paul Brainerd, chairman, CEO and founder, on a proprietary internal planning project. Subsequently retained to manage development of 1994 corporate strategy; work led to Adobe merger. Upon adoption of strategy by executive committee, was retained to assist in related alliance formation.

Retained by Autodesk, Inc. to assist in acquisitions planning, technology market evaluation, and new product plans.

Set strategy and tactics for a Washington software startup resulting in a multi-year, multi-million dollar non-equity funding by a top U.S. computer manufacturer. Assisted this company in successfully obtaining venture capital; second round closed in 1993.

Led a negotiating team for the leading Windows utilities software company which closed on a $1 MM OEM agreement with IBM.

Selected as the only outside software consultant to advise the Technology Practice of investment banking firm Piper Jaffray, Inc.

Founder, Washington Software Alliance Software Investment Forum.

As Chair of The Presidents’ Group, Washington Software/Digital Media Alliance, provide ongoing educational programs on building software companies.

As a member of the Advisory Board of the Human Interface Technology Laboratory, assisted in bringing Microsoft and other companies into the Virtual Worlds Consortium. Became the first individual member of the Consortium.

As a director of VR software startup WorlDesign, Inc., assisted in the formation of alliances with firms in the U.S., Europe and Japan.

Assisted in the launch and/or growth of numerous smaller software firms, including PreText, Express Systems (Walker Richer Quinn), Marion Software, TYM.IS, ElseWare (Hewlett-Packard), Worldesign, Manley and Associates (Electronic Arts), ConnectSoft, Peopleware, and many others.

Has created numerous alliances with Microsoft for client companies; track Microsoft closely.

Led quarterly business technology trends seminars to Seafirst Bank, Bank of America’s most profitable division.

Provides advice to local and out-of-state venture capital firms on funding targets.

Selected Articles and Appearances

Author of the “Digital Digest” column, Digital Media Alliance newsletter

Author of the weekly column “The Next Files,” ABCNews.com

Author of the “Vision” column series, Microsoft Start Page, on future consumer-related technology trends (Microsoft’s most popular series, based upon reader feedback)

CNBC/Europe

CNNLive!, London

CNN Seattle

KCTS-TV (Seattle public television), interview on Serious Money: “The Future of Multimedia Software Companies”

KSER-FM (Seattle), guest on program Technical Difficulties: “Microsoft as an Emerging Political Force in Washington State: Boeing II?”; also “The Information Economy”

National Public Radio (multiple interview appearances)

ReutersTV, London

ReutersTV, New York

Televised interview on “The Future of the East German Software Industry,” East Germany

Keynote speaker, Allegis Capital Annual Meeting, Half Moon Bay, California

Keynote Speaker, Baker Capital Annual Investors’ Meeting, New York

Keynote Speaker, Bionomics Institute Annual Conference, Mountain View, California

Keynote Speaker, Dell Computer Annual Sales Meeting, Austin

Keynote Speaker (multiple years), E-Chron European Entrepreneurs’ Conference, Stockholm

Keynote Speaker, Frasier Technology Annual Investors’ Meeting, Seattle

Keynote Speaker (multiple years), Future in Review (FiRe) Conference, San Diego

Keynote Speaker, Iceland’s First Annual Telecoms Conference, Reykjavik

Keynote Speaker, Masters’ Entrepreneurial Class, Stockholm School of Economics

Keynote Speaker (multiple years), Merrill Lynch Annual Telecom Group Retreat, Aspen

Keynote Speaker (multiple years), Microsoft Corporate Attorneys’ Annual Meeting

Keynote Speaker, Microsoft Telecoms Alliance Retreat, Redmond

Keynote Speaker, National Public Radio Annual Meeting, Bellevue

Keynote Speaker, Piper Jaffray Annual Investors’ Meeting

Keynote Speaker, Rustic Canyon Venture Partners Annual Meeting, Pasadena

Keynote Speaker, Seybold San Francisco Conference

Keynote Speaker, SIZZLE Conference: “The Future of Software Marketing,” Bellevue

Keynote Speaker (multiple years), SNS Dinners (London, New York, San Francisco)

Keynote Speaker, Syntel Perspectives Learning Retreat, Sundance, Utah

Keynote Speaker, Technology Consulting Group, Cap Gemini Annual Retreat, Behoust, France

Keynote speaker, Voyager Capital Annual Meeting, Seattle

Keynote speaker (multiple years), E.M. Warburg Pincus Fifth Annual Venture Capital Technology Meeting, Rockefeller Center, New York

Keynote Speaker (multiple years), Washington Software Alliance Predictions Dinner, Seattle

Keynote Speaker, Washington Software Alliance Presidents’ Group: “Using Alliances to Build Software Companies,” Bellevue

Presenter and Moderator, Online Advantage 96, Keynote Panel: “The Future of the Internet”

Speaker, CeBIT, Hannover

Speaker, FORTUNE Brainstorm Conference, Aspen

Speaker, FORTUNE Conference, “The Hundred Smartest People We Know,” Aspen

Speaker, Free State of Saxony Tour, Leipzig, Dresden

Speaker, U.S. Embassy Baltic Technology Conference, Stockholm

Speaker, U.S. Embassy Tour, China: Shenyang, Dalian, Harbin

Speaker and Panel Moderator, SoftExpo: “Software Opportunities on the Infobahn”

Recently quoted in:

Barron’s

Business+Strategy

BusinessWeek

The Christian Science Monitor

Computer Entertainment News

Costco Connection

The Discovery Channel Magazine

The Economist

El Pais

The Financial Times

FORTUNE

Institutional Investor Letter

Le Monde

Les Echos (FT Paris)

The New York Times

The New Yorker

Seattle Post-Intelligencer

The Seattle Times

Success

Svenska Dagsbladet

Wall Street Journal

WIRED Magazine

WirtschaftsWoche, personal profile

Contact SNS

To contact SNS, you may send e-mail to mark@stratnews.com or write to:
Strategic News Service LLC
Post Office Box 1969
Friday Harbor, WA 98250

Phone number: (360) 378-3431
Fax number: (360) 378-7041

Unless you otherwise indicate, email letters may be reprinted in SNS.

For Subscriber Services:
Email: Jessica Crouch Jessica@stratnews.com
Phone: (360) 378-8628