Bruce Kasanoff is a social-media ghostwriter for thought leaders. He's also a LinkedIn Influencer with over 650,000 followers, and he covers bringing out talent in others as a Forbes contributor. He's the author of bestselling Kindle titles How to Self-Promote without Being a Jerk and Never Tell People What You Do.
Earlier in his career, Bruce was an original partner of Peppers & Rogers Group, where he helped popularize the strategies of one-to-one marketing and personalization. His 2001 book Making It Personal predicted many of the personalization practices that have become mainstream today.