Flora Lels leads marketing and communications for Anonyome Labs, including branding, acquisition, public relations, social media strategy, and events. Flora is an experienced consumer marketing executive with over 18 years of brand strategy, media planning, content marketing, and advertising leadership in startup and large corporate environments.
Prior to joining Anonyome Labs, Flora was the co-founder and CMO at GREAT.LY, a global online marketplace for independent home decor designers, curated by online influencers. Before GREAT.LY, Flora was VP of business development and publisher services at Federated Media from 2008 to 2014, where she managed publisher relationships while strategically driving revenue via partnerships and key client support. Flora also worked at Gap Inc., where she worked in Consumer Insights as a market research analyst across all Gap Inc. online properties and then went on to be a part of the founding team of piperlime.com, leading traffic driving and acquisition efforts.
Flora holds a BA from American University in Washington, DC, in International Studies.