Paul Sonderegger helps Global 2000 firms apply the principles of information visibility to company strategy. Prior to joining Endeca, Paul was a principal analyst at Forrester Research, focusing on search technology and user experience. Paul's research into enterprise search included deep dives into information retrieval theories, technologies, and the competitive strategies of commercial search providers. Paul published numerous reports on these topics and advised hundreds of executives at Global 2000 firms.

Prior to Forrester, Paul worked at Strategic Interactive Group, now Digitas, bridging the gap between strategy and technology on pioneering Web initiatives for IBM, FedEx, and Harcourt International.