Craig Giffi is a vice chairman and the cross-functional national industry leader for Deloitte's US Automotive practice. He also leads Deloitte's multi-year Manufacturing Competitiveness research initiative in collaboration with the US Council on Competitiveness, the World Economic Forum, and the Manufacturing Institute.

Craig has authored research papers and books focused on 21st-century manufacturing, automotive consumer trends, electric vehicles, and more. He is frequently invited to present insights and perspectives on automotive trends, consumer insights, and advanced manufacturing.