Thought Leader Profile
Don Norman
Professor and Director, Design Lab, Qualcomm Institute, University of California - San Diego
Don Norman is the champion of human-centered design. "The well-rounded product," says Norman, "will enhance the heart as well as the mind, being a joy to behold as well as to use."
Don Norman is Director of The Design Lab at the University of California, San Diego. He is co-founder of the Nielsen Norman Group, a member of the National Academy of Engineering, IDEO fellow, and former Vice President of Apple. He serves on numerous boards, helping companies make products enjoyable, understandable, and profitable.
Don is well-known for his books The Design of Everyday Things, Emotional Design, Living with Complexity and The Design of Future Things.
More at www.jnd.org.
Speaker at FiRe 2019 and
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News for Don Norman
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Posted on Sat Oct 11, 2025, 7:00 am
From doors to phones, Don Norman’s lesson on why modern design needs exit poi... -
Posted on Wed Oct 8, 2025, 7:00 am
Mantra4Change’s “Samartha” Program Receives Prestigious Don Norman Design Awa... -
Posted on Mon Oct 6, 2025, 7:00 am
Institute of Design, JKLU Wins International Don Norman Design Award 2025 for... -
Posted on Fri Aug 22, 2025, 7:00 am
BW Future of Design Summit & Awards 2025 - Exchange4Media -
Posted on Wed Jul 9, 2025, 7:00 am
A journey through books that shape us - The New Indian Express -
Posted on Fri Jul 4, 2025, 7:00 am
Indian designer A. Balasubraman wins U.K.’s Hills Millennium Award - The Hindu -
Posted on Tue May 6, 2025, 7:00 am
Your Product’s Design Could Be Costing You Customers. Here’s What You’re Doin... -
Posted on Sat Apr 19, 2025, 7:00 am
A free-wheeling chat with Prof. Don Norman on design and education - The Hindu -
Posted on Tue Jan 14, 2025, 8:00 am
Blood Pressure Readings at Your Fingertips - UC San Diego Today -
Posted on Mon Dec 2, 2024, 8:00 am
Celebrating a Decade of Design - UC San Diego Today -
Posted on Wed Nov 27, 2024, 8:00 am
The Design School wins award for impactful design education - ASU News -
Posted on Thu Nov 7, 2024, 8:00 am
XD Marks the Spot: MSHFID Program Celebrates 25 Years - Bentley University -
Posted on Sat Oct 19, 2024, 7:00 am
Why good design is invisible according to design guru Don Norman - The Indian... -
Posted on Fri Sep 13, 2024, 7:00 am
Don Norman Design Award Unveils 2024 Laureates - PR Newswire -
Posted on Wed Apr 24, 2024, 7:00 am
Design guru Don Norman’s big plans for San Diego - San Diego Reader -
Posted on Mon Mar 25, 2024, 7:00 am
Don Norman Design Award Launches Inaugural Award Program - PR Newswire -
Posted on Tue Feb 13, 2024, 8:00 am
Designing for humanity: Five things we learnt watching Don Norman and Sean Ca... -
Posted on Fri Oct 6, 2023, 7:00 am
The Design of Everyday (AI) Things - Towards Data Science -
Posted on Mon Apr 10, 2023, 7:00 am
Author Talks: Don Norman designs a better world - McKinsey & Company -
Posted on Tue Mar 21, 2023, 7:00 am
The problem with Don Norman's new book - Fast Company