Thought Leader Profile
Don Norman
Professor and Director, Design Lab, Qualcomm Institute, University of California - San Diego
Don Norman is the champion of human-centered design. "The well-rounded product," says Norman, "will enhance the heart as well as the mind, being a joy to behold as well as to use."
Don Norman is Director of The Design Lab at the University of California, San Diego. He is co-founder of the Nielsen Norman Group, a member of the National Academy of Engineering, IDEO fellow, and former Vice President of Apple. He serves on numerous boards, helping companies make products enjoyable, understandable, and profitable.
Don is well-known for his books The Design of Everyday Things, Emotional Design, Living with Complexity and The Design of Future Things.
More at www.jnd.org.
Speaker at FiRe 2019 and
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News for Don Norman
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Posted on Thu Jul 16, 2026, 1:17 am
ISSIP Live! to Feature Don Norman of Don Norman Design Award (DNDA) June 19th... -
Posted on Thu Jan 29, 2026, 8:00 am
DFA awards honors 5 visionaries for remarkable achievements in global and asi... -
Posted on Fri Jan 9, 2026, 8:00 am
UX Design Books, Blogs, and Podcasts: A 2026 Resource List - Coursera -
Posted on Sat Oct 11, 2025, 7:00 am
From doors to phones, Don Norman’s lesson on why modern design needs exit poi... -
Posted on Tue Oct 7, 2025, 7:00 am
Institute of Design, JKLU Wins International Don Norman Design Award 2025 for... -
Posted on Sat Apr 19, 2025, 7:00 am
A free-wheeling chat with Prof. Don Norman on design and education - The Hindu -
Posted on Mon Dec 2, 2024, 8:00 am
Celebrating a Decade of Design - UC San Diego Today -
Posted on Wed Nov 27, 2024, 8:00 am
The Design School wins award for impactful design education - ASU News -
Posted on Sat Oct 19, 2024, 7:00 am
Why good design is invisible according to design guru Don Norman - indianexpr... -
Posted on Fri Sep 13, 2024, 7:00 am
Don Norman Design Award Unveils 2024 Laureates - PR Newswire -
Posted on Wed May 15, 2024, 11:33 am
Design for a “Mess” | Book Review - Issues in Science and Technology -
Posted on Tue Feb 13, 2024, 8:00 am
Designing for humanity: Five things we learnt watching Don Norman and Sean Ca... -
Posted on Fri Oct 6, 2023, 7:00 am
The Design of Everyday (AI) Things - Towards Data Science -
Posted on Mon Apr 10, 2023, 7:00 am
Author Talks: Don Norman designs a better world - McKinsey & Company -
Posted on Tue Mar 21, 2023, 7:00 am
The problem with Don Norman's new book - Fast Company -
Posted on Wed Jun 29, 2022, 7:00 am
User-Centered Design: Process and Benefits - builtin.com -
Posted on Wed Sep 29, 2021, 7:00 am
'The Design of Everyday Things' underlines the importance of human-centered d... -
Posted on Tue Aug 31, 2021, 7:00 am
Inside Don Norman’s Herculean quest to fix design education - Fast Company -
Posted on Wed Jan 20, 2021, 8:00 am
Don Norman – “The Design of Everyday Things” – Zinnia Vang - PSU Sites -
Posted on Fri May 29, 2020, 7:00 am
Books You Should Read: The Design Of Everyday Things - Hackaday