The most accurate predictive letter in computing and telecommunications,
read by industry leaders worldwide.

 

 

 

 

In This Issue     Feature: Individuals Matter   Quotes of the Week   Takeout Window   The Fix Is In: Duct Tape for the iPhone 4   Upgrades   The iPhone 4: Thumbs Down; Apple Computer: Shame on You Stock in China Banks: Investment or Gamble?     Ethermail   Upcoming SNS Events & Media Links   In Other House News…   How to Subscribe May I Share This Newsletter? About SNS About the Publisher Where’s Mark?

“Mark’s great.” – Curtis Wong, Microsoft

 

__

 

 

As DVDs of our FiRe 2010 CTO Design Challenge head toward the White House, you can be part of the next chapter in conferences relevant to policy.”

 

Sign up now for the revolutionary FiReGlobal : West Coast Conference, at the Fairmont Olympic Hotel, on November 11th in Seattle.

 

Members can register here, and will save hundreds of dollars by getting the first shot at limited seating:

 

www.futureinreview.com

 

 

See more details in “Upcoming SNS Events.”

 

 

» Individuals  Matter

 

There is an illusion afoot in the technology world that technology matters more than those who work with it; that the mousetrap is more important than those who create, market, and sell it. Those greybeards who have been around a while know the absolute falsehood of this belief.

 

In technology, as in almost all things, Individuals Matter.

 

While the world faces many challenges today, there is one challenge, to my mind, that rises above all others in its threat to humanity: the idea that we can’t change things, that the individual has lost her power to affect the largest-scale painting of our future. If you wanted to guarantee the end of the species today, all you would have to do would be to convince children that things are hopeless.

 

Lucky for the world, it is untrue.