SNS: Microsoft's Pivot Moment
 
 
SNS Subscriber Edition • Volume 21, Issue 20 • Week of June 6, 2016

 THE STRATEGIC NEWS SERVICE ©
GLOBAL REPORT ON
TECHNOLOGY AND
THE ECONOMY


  Microsoft's
pivot moment



 
 


 
 
 

 
 

 

SNS: Microsoft's Pivot Moment

 

In This Issue
Week of 6/6/2016    Vol. 21 Issue 20

FEATURE:

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Microsoft's Pivot Moment

 

There is an often-told joke among entrepreneurs, in which the startup experience is described as jumping off a cliff and "assembling the airplane on the way down." Now change this to "disassemble the 747, and then remake it into an Airbus 350," and you have Microsoft's current state.

We wrote about Microsoft in March, giving a 90k-foot view of the company as it has tried to find a path between consumer and enterprise (SNS: "Microsoft: From Enterprise  to Consumer to Enterprise," March 3, 2016). Since then, the company has faced additional write-downs and seen its smartphone market share drop below the 1% mark, a number too small to see on any normal charts.

With the embers from this crash scene still smoldering, the company released earnings on April 21 for the period ending March 31, revealing Q3 revenues down YTY from $21.7B to $20.5B, operating income down YTY from $6.6B to $5.3B, and net income down YTY from $4.98B to $3.75B.

Ouch.