Peter SchwartzCofounder and Chairman, Global Business Network
Peter Schwartz is cofounder and chairman of Global Business Network, a Monitor Group company. He is an internationally renowned futurist and business strategist. A specialist in scenario planning, Peter works with corporations and institutions to create alternative perspectives of the future and develop robust strategies for a changing and uncertain world. His current research and scenario work encompasses energy resources and the environment, technology, financial services, telecommunications, media and entertainment, aerospace, national security, and the Asia-Pacific region. Peter is also a venture partner of Alta Partners, based in San Francisco, a partner of The Monitor Group, and serves on the advisory boards of numerous organizations and companies ranging from The Highlands Group to USC's Institute for Creative Technologies.
From 1982 to 1986, Peter headed scenario planning for the Royal Dutch/Shell Group of Companies in London. His team conducted comprehensive analyses of the global business and political environment and worked with senior management to create successful strategies. Before joining Royal Dutch/Shell, Peter directed the Strategic Environment Center at SRI International. The Center researched the business milieu, lifestyles, and consumer values, and conducted scenario planning for corporate and government clients.
Peter is the author of Inevitable Surprises (Gotham, 2003), a provocative look at the dynamic forces at play in the world today and their implications for business and society. His first book, The Art of the Long View (Doubleday Currency, 1991; audio tape, 1995; paperback, 1996), is considered a seminal publication on scenario planning and has been translated into multiple languages. He is also the co-author of The Long Boom (Perseus, 1999), a vision for the world characterized by global openness, prosperity, and discovery; When Good Companies Do Bad Things (Wiley, 1999), an examination of, and argument for, corporate social responsibility; and China's Futures (Jossey-Bass, 2001), which describes several very different scenarios for China. He publishes and lectures widely and served as a script consultant on the films "Minority Report," "Deep Impact," "Sneakers," and "War Games." Peter received a B.S. in Aeronautical Engineering and Astronautics from Rensselaer Polytechnic Institute.