As a co-founder of Impact Radius, Per Pettersen brings significant experience in Internet advertising, technology innovation, and high-growth business launches to Impact Radius.

Since co-founding Estalea in 2004, Per has launched, as founder and co-founder, five businesses leveraging the Estalea model. He personally served as both CEO and CTO for these businesses during their initial development and today is involved primarily as board member and advisor to the independent management teams leading each of the companies.

Prior to founding Estalea, Per co-founded and served as senior vice president and CTO of Commission Junction and vice president of technology at ValueClick (Nasdaq:VCLK).

Per earned his Bachelor of Science degree in Electrical Engineering and his Master of Science in Computer Engineering from the University of California, Santa Barbara.