Jim Louderback joined VidCon in 2014 as editorial director of the industry track and took over as CEO in 2017. In 2018, he led the sale of VidCon to Viacom, where he is now GM of VidCon.

In recent years, Jim has developed integrated digital video strategies for large media companies - including Viacom, Discovery, and National Geographic - and built platform-intentional studio facilities while launching new vertically focused content brands. In addition, as venture partner at seed fund Social Starts he led investments in a variety of media and technology startups, while helping them focus their objectives, reorient audience and customer strategy, improve product design, and develop long-term strategic plans.

Previously, Jim was CEO of online video startup Revision3, and led the company to 20x viewer and revenue growth and nine prestigious awards. In 2012, he sold Revision3 to Discovery, led the integration, launched and acquired six new networks, and built Discovery Digital Networks. Prior to that, Jim spent 16 years in increasingly senior editorial and technology management roles at TechTV, PC Magazine, and PC Week.