James Reinders is systems architect at Coventry Computer, a startup in stealth mode, where he is responsible for software and hardware strategy, product engineering, system performance, benchmarking, and validation. He likes fast computers and the software tools to make them speedy.

James is an industry expert in parallel computing and high-performance computing, with over 30 years of experience. He has deep expertise in computer architecture and design, software development tools, Intel Xeon and Xeon Phi products (including Knights Ferry, Knights Corner, Knights Landing, and Knights Mill), compilers, and software design. He is an accomplished author, teacher, and business negotiator. He is a strong communicator with extensive experience as a technical speaker, public speaker to audiences of all types, expert spokesperson, and industry consultant.

James served as system architect for systolic arrays systems WARP and iWarp, the world's first TeraFLOP/s supercomputer (ASCI Red), and the world's first TeraFLOP/s microprocessor (Intel Xeon Phi Coprocessor, code-named Knights Corner). He has worked on compilers and architectures for multiple Intel processors and parallel systems. James is the inventor behind six patents in this area.

Until retiring from Intel in June 2016, James was Intel's chief software evangelist and leading spokesperson on tools for parallelism, frequently speaking at conferences, for user groups, and in customer engagement, as well as with press and analysts around the globe. Managing a worldwide team, he propelled Intel from obscurity to a leader in software development tools, with a powerful sales force and ground-breaking work in technical evangelism. He led Intel in both strong revenue growth and user-base growth.

James is the author of eight books in the HPC field, numerous papers, book chapters, and blogs. His books include VTune, Intel Threading Building Blocks, Structured Parallel Programming, Intel Xeon Phi Coprocessor Programming, Multithreading for Visual Effects, High Performance Parallelism Pearls Volume One and Volume Two, and Intel Xeon Phi Processor Programming, Knights Landing.

James lives in Oregon and loves the outdoors and history, especially through numismatics. He proudly graduated many years ago from the University of Michigan with a BSE in Electrical and Computing Engineering and an MSE in Computer Engineering. Go Blue!