15 Years Providing Weekly Foresight

 

The most accurate predictive letter in computing and telecommunications,
read by industry leaders worldwide.

 

 

 

In This Issue     Feature: Who's the Product? Five Related Trends   Zuckerberg Dream, User Nightmare Advertising: From Bolt-On to Platform Foundation The Economics of Not Making Things Summary   Quotes of the Week   Ethermail   Upgrades   Infrastructure Battles Viewing Content vs. Viewing Ads   Takeout Window   Near-Term Venture Trends by Region   Upcoming SNS Events & Media Links   In Other House News   New Members' Welcome How to Subscribe May I Share This Newsletter? About SNS About the Publisher Where's Mark?

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The SNS Favorite Book Selection, just in time for Christmas: Sustainable Energy Without the Hot Air, by David JC MacKay, UIT Cambridge.

 

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The Seventh Annual SNS Predictions Dinner for the coming year, at the Waldorf=Astoria Hotel, New York

 

Join us for a Cocktail Reception and Dinner with Conversation Centerpiece subject Robert Hormats, Under Secretary for Economics, Energy and Agricultural Affairs, plus a star-studded guest list and members of the global press, including, but not limited to: Eric Openshaw, Vice Chairman, U.S. Industry Leader, TMT, Deloitte; Kevin Campbell, Global Chief Executive Technology, Accenture; Paul Ricci, Chairman and CEO, Nuance Communications (SNS' new Global Platinum Partner); David Erdelyi, Founder, Video Instinct; AOL CTO Alexander Gounares; Bill Janeway, Sr. Advisor, Warburg Pincus, just in from Cambridge, U.K.; James Levine, famous literary agent; Richard Marshall, Director of Global Cyber Security Management, Department of Homeland Security, last year's Centerpiece Conversation subject now joining as a guest; Steven Sprague, CEO, Wave Systems; Peter Byck, Director of the film Carbon Nation and many more. Don't miss the networking event of the season! Register now for the 7th annual SNS Predictions Dinner, December 8, 2011, at the Waldorf=Astoria Hotel:

 

www.stratnews.com/newyork

 

and:

 

Sign up now for the Future in Review conference, now in its 10th year, May 22-25, again at the Montage Laguna Beach Hotel:

 

www.futureinreview.com

 

 

 

See "Upcoming SNS Events & Media Links" below for program and registration details.

 

 

 

 

» Who's The Product? Five Related Trends

 

For those who are already familiar with Facebook founder Mark Zuckerberg's aggressive anti-privacy, anti-safety proclivities, there is a well-known phrase: "You are the product." This means that, while many think they are getting a free product when they download Facebook, the smart ones know that the users are themselves the product, and the only real money in the business comes from Mark selling access to them and to their data, to advertisers and others.