Global Report on Technology and the Economy
18 Years Providing Weekly Foresight
The most accurate predictive letter in computing and telecommunications,
***SNS*** Redesigning Television: Part I
Book Selection: China in Ten Words, by Yu Hua (Pantheon, 2011).
Redesigning Television
Although it isn't only about money, it really is all about the money. So let's start with the big number: last year, in the US alone, vendors spent $74B on television advertising.
OK, we got that out of the way.
|
Recent Issuesscott2022-09-20T16:01:24-07:00
SNS: Redesigning Television: Part I