SNS: Online Advertising: Fertilizer or Waste?
 
 
SNS Subscriber Edition • Volume 20, Issue 42 • Week of November 23, 2015

 THE STRATEGIC NEWS SERVICE ©
GLOBAL REPORT ON
TECHNOLOGY AND
THE ECONOMY

  Online Advertising:
Fertilizer or Waste?

 


 
 
 

 
 

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 SNS Subscriber Edition Volume 20, Issue 42 Week of November 23, 2015 

 

 

 

***SNS***

 

Online Advertising: Fertilizer or Waste?

 

 

 

In This Issue

 

Feature:

Online Advertising: Fertilizer or Waste?

Virtual Real Estate:

Whose Screen Is It, Anyway?

The Carriers

Forget the Old Ad Story; Now It's All About Social Networks

Privacy Invasions

Ads As Weapons

Summary

 

Quotes of the Week

 

Takeout Window

Mobile Ads Boom in US

The Copycat C919

 Commercial Rollout

The China Collapse:

Using Debt to Pay Debt

China Purchasing Manufacturer's Index: Another Mis-Statement?

 

Upgrades & Numbers

G20 Comes Out Against State-Sponsored Theft of Crown Jewel IP

Beyond the US-China Agreement: Continued Attacks

 

Ethermail

 

Inside SNS

 

Upcoming SNS Events

 

Where's Mark?

 

 

[Please open the attached .pdf for best viewing.]

 

Register for the SNS Predictions Dinner Now!

 

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Online Advertising: Fertilizer or Waste?

 

I once had an Aha! moment when sitting in a seaside classroom at the Hopkins Marine Station in Monterey, California. In a world we had been taught was driven by grim competition and survival of the fittest, why would so many of the ocean's smallest creatures have evolved systems in which even 1% of their young not being eaten by others was considered a major success?

 

It seemed like such a huge waste: oysters cast sperm and eggs out into open waters with a tiny success rate in mating, nauplii larvae are eaten by the ton by predators before they can mature, and so on. The math seemed radically different than on land.

 

And then it occurred to me: was this waste (something nature doesn't tolerate), or was it a successful ecosystem? Perhaps the sea was a garden, as well as a site for struggle. Perhaps there were indirect, as well as direct, benefits to be considered.