SNS: PROFILE ON: AMD
 

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Profile On: AMD

By Berit Anderson

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Why Read: The next few quarters could be a significant inflection point in the growing rivalry between AMD and Nvidia. This week's Global Report provides a strategic overview of AMD's strategy in the months and years to come.

 

In the realm of family rivalries, I can think of few as under-the-radar and yet so consequential as that between Nvidia CEO (and SNS member) Jensen Huang and AMD CEO Lisa Su.

It's a unique situation. Nvidia and AMD are the two largest competitors in the fabless artificial-intelligence GPU space. Both have angled in recent years to design the world's most cutting-edge GPUs to supply the computing backbone for generative AI mania. 

What gets less attention - and makes things even more interesting - is the fact that Huang is a cousin of Su's mother.

Source: Tom's Hardware

And yet, despite the fact that they are directly related by both blood and commerce, Su and Huang largely profess not to know one another on a personal level.