 |
"Next Year's News This Week" WILL APPLE WIN BY FAILING LLMS 101? By Berit Anderson ________ Why Read: LLM agents and generative models will unleash more and more chaos on the world's internet infrastructure. In this week's issue, we'll explore why Apple's much-maligned AI strategy might be its best move yet. ________ Leading up to the celebration of Apple's 50th anniversary, Tim Cook has been on a press tour. But unlike some other CEOs of the modern era, in interview after interview the iPhone's elder statesman has been touting neither his own strategic acumen nor the ubiquitous devices on which we are all so dependent. Instead he has focused on the legacy of his predecessor, Steve Jobs - and, even more "pass" - the humans using his products. "In your hands, the tools we make have improved lives, and sometimes even saved them," Cook wrote in his anniversary letter, published April 1. "And that is what inspires us - not what technology can do alone, but everything you can do with it." It's a stark contrast to the lore surrounding OpenAI's Sam Altman, who once said: "A.I. will probably most likely lead to the end of the world, but in the meantime, there'll be great companies." Most recently, Altman was the subject of a rather damning New Yorker profile that dictates in great detail his willingness to lie about anything and everything; extensive personal notes about his repeated lies cite nearly everyone he's ever worked with. By comparison, Apple's Tim Cook looks like Mr. Rogers. He's just about to gently remove his shoes, hang up his cardigan, and sell you the next generation of iPhone. Unlike its planned obsolescence of charging cords, Apple hasn't been so eager to push generative AI models into the hands of its users. |
